It’s our favorite time of year here at KineMaster– summer time! While we know summer is the time to celebrate, relax and play, the content machine never stops moving. How do you keep up with the latest summer content trends when it seems like they’re always changing? Don’t worry, we’ve got a handy list of do’s and don’ts to help you create quality videos that will be game-changers for your following.
DO Create a Summery Vibe
A few effects and a filter can go a long way towards creating an amazing, sun-kissed video. The video above from our Instagram uses the Basic B03 Filter on all clips to create the perfect warm tone, with the Dust Grunge Video as a layer to add a vintage, hazy look. Adding a single effect and filter to all your clips can help create a cohesive feel. Need to take the guesswork out of which assets to use on your videos? You can find all the inspiration you need in our pre-made video templates. The video above was made with the Super 8 template and edited to create the kind of look we needed.
DO Pick a Theme
What kind of summer post are you trying to create? If it’s to promote relaxation and summer wellness, stick with soothing colors and assets that are easy on the eyes. If you’re looking to celebrate summer parties, festivals and more, go for holographic, colorful, and loud graphics. There are no hard and fast rules in design, but picking a theme for your post will help you create something that looks like it goes together. If this sounds a little overwhelming, KineMaster is here to help. Our Asset Store is full of thousands of items you can use in your videos to make them stand out, along with tons of video templates that make the creative process fast and easy.
DO Capture or Source High Quality Film
A great video begins and ends with great footage. If you’re just starting out, check out 5 tips for mobile filmmakers here. Make sure you film steady, high-resolution footage in the aspect ratio you plan to shoot in. Just these three things can make a huge difference in your content quality, so don’t be afraid to be that person with a selfie stick or gimbal at the park! It will pay off in the end. If you don’t have the time or ability to capture your own film, search the internet for copyright-free film sources you can download and use. Last, make sure to check out KineMaster’s Asset Store, which has a ton of videos in every category you can download and use in your projects, from special effects to green screen videos!
DON’T Follow Meaningless Repost Trends
If you’ve seen the “Post this sound over a core memory to go viral” TikTok/Instagram Reels posts, then you’ll know what this tip is about. While it can be fun to jump on the bandwagon, it’s important to post your own original content the majority of the time. Followers come to your channel for your own unique point of view and style, not a copy of everyone else’s. If you’re looking for inspiration for new, unique content, we recommend browsing the thousands of video templates available in KineMaster!
DON’T Make Boring Content
Even if the information you’re giving out isn’t exciting, the right kind of video can create buzz and interest. If you’re trying to capture attention, tell the end of the story first, then work backwards from there. Start with exciting visuals and tease the viewer to watch to the end to find out the most important bit of information. In general, clips should be from one second to 4 seconds in length, with exciting transitions. Music that is faster and upbeat helps to carry the video from scene to scene in a way that is interesting. If you’re looking for an easy way to tie all of these elements together, download a video template today from KineMaster for the ultimate editing experience.
DON’T Waste Time
It can be easy to spend hours upon hours editing a single video. But as creative burnout becomes a real and pressing issue for content creators everywhere, it’s important to utilize tools and skills that can make content creation easier and less time consuming. Did you know that you can create your own content templates in KineMaster? Use the .kine file tool, you can export your own projects and reuse them later for content creation, using the Replace tool to place new media where needed. And of course, KineMaster’s ever-growing gallery of video templates is always at your fingertips for the fastest content creation possible!