Viral Video Basics: The YouTube Edition

by KineMaster Administrator
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Every video creator would love to have their video go viral on YouTube. The truth is, unless you have a crazy stroke of luck, there’s more science to creating a popular video than you might think. Luckily for you, we’ve got some experience with creating amazing content at KineMaster. Before you start creating your next video, we’ve got six basic tips to help your video rise to the top of any search. 

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Research Your Video Genre and Competition

What kind of video are you making? Search for the video you’re trying to create on YouTube. Watch similar videos from your audience’s point of view and take note of what they do well, and what they don’t do well. Do they have slick intros and outros, or a particular style of filming? Take notes and use any ideas you find to make your own video even better. Take note of the video lengths, as YouTube favors videos that are longer. If you can identify your competition for your specific video topic and genre, it makes it much easier to compete for front-page search results on YouTube. 

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Make Searchable Videos with Targeted Titles

While you’re researching, look at what people have titled similar videos, or if there are any videos in the category you’re searching for. It’s all about searchability! Try several different keyword combinations to put yourself in the shoes of your audience, and pay attention to what auto-populates beneath your search in the search bar. Make sure to save all the keywords you search for the next tip. If you don’t title your video properly, YouTube can’t help users find it. Always make sure your title concerns keywords that describe the content of your video. 

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Research Tags for Better Search Results

Tags are another part of how YouTube categorizes your videos and helps your audience find them. Make sure to include any keywords you used during your title search, as well as anything that describes the content of your video. Use long and short tail keywords (longer, multi-word keywords and simpler, shorter ones) to make sure you’re grabbing as many search results as possible. Ahrefs is a great free tool to use when conducting keyword popularity research. 

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Find The Sweet Spot for Your Video Length

Because YouTube likes keeping people on its platform, longer videos usually rank higher in search results. Eight to ten minutes is considered the sweet spot for YouTube videos. This doesn’t mean to overstretch your content, but take note of the average length of the videos your competition is making. If you have existing videos, check your watch times to see how long viewers are sticking around on your videos, and adjust your video length or content to deliver the most valuable information in that time frame.  

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How to Create a Click-Worthy Thumbnail

To create a clickable YouTube thumbnail, make sure you use high quality images that employ a few things: close ups, bright contrasting or complementary colors, and most importantly, human faces. The brain naturally focuses on human faces more, so putting an excited looking face on your thumbnail will pull more eyeballs to it. Limit your text to a few words, and make it large and easily readable. Keep your branding consistent throughout your thumbnails, and please stay away from clickbait- no one likes a misleading thumbnail!

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Edit Your YouTube Videos with Easy, Intuitive Software

There are lots of different ways to edit your YouTube videos, and we recommend KineMaster! With tons of ready-made projects including snappy intros and outros you can download and customize to make your video branded and professional, KineMaster’s powerful editing tools allow you to take your videos to the next level, without the high price tag! An Asset Store with thousands of copyright-free assets including music, sound effects, graphics, stock footage and more make KineMaster a YouTuber’s dream.

KineMaster is a full-featured video editor for iOS and Android. Make sure to download the latest version, KineMaster 6.0, on your app store today!

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